When beer grows up. You got to grow up too. So to promote Miller's new campaign "Beer Grown Up!" to urban influencers in Chicago we had to step up Miller's beer game to meet the taste of our more sophisticated beer drinking man.  And from the heavens of creative wisdom, came the experiential campaign "Where Style Meets Substance."  Throughout the summer, we held first class events with Chicago's most stylish chefs, drank the finest beer and partied with Hip-Hop greats like the Roots, wrote some lines with poet J.Ivy and swapped kitchen secrets with celebrity chef G. Garvin. Needless to say we raised the bar on brand awareness and added some style to that great substance we call Miller Genuine Draft.